Deciding among a press release and earned news attention is a significant decision for many companies . While sending a press release provides immediate control over your story and audience , it’s essentially an advertisement . Conversely , achieving media coverage from reputable news outlets carrie

While a news release can introduce the narrative about your business , it’s typically considered a self-promotional form of outreach. Earned news attention, however, often holds considerably more impact when it comes to building corporate reputation . Receiving positive features in trusted outlets a